Stick Packs and Flexible Pouches Gaining Momentum in Nutraceuticals Market, but Glass Still Best for Some Products

Millennials and baby boomers experiencing pill fatigue are growing the market for vitamins and other supplements, as well as functional foods and beverages.

Stick Packs and Flexible Pouches Gaining Momentum in Nutraceuticals Market, but Glass Still Best for Some Products
Stick Packs and Flexible Pouches Gaining Momentum in Nutraceuticals Market, but Glass Still Best for Some Products

A new study from PMMI Business Intelligence, “2019 Nutraceuticals Market Assessment,” looks at U.S. and global growth, delivery methods, packaging, e-commerce, sustainability, machinery and materials.

With new delivery formats in powder or chewables, companies are moving toward more recyclable materials. But within functional beverages and CBD, companies still have reason to stick with glass.

Glass preserves certain more sensitive flavors like turmeric and watermelon more effectively than an aluminum can. But the study says Nutraceutical manufacturers are willing to move toward aluminum cans and bottles as long as they don’t sacrifice product integrity.

Other challenges with glass include the need to develop an effective cap to maintain the carbonation and freshness of probiotic drinks without a build-up of pressure. Any threads that would release the pressure could cause the glass to crack, whereas plastic doesn’t experience the same issues.

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