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Cannabis ‘nectars’ conjure Sonoma Valley roots

Created for the discerning consumer, AYA cannabis concentrates from Sonoma Cannabis Company use cartons decorated with artwork that evokes the ‘Valley of the Sun.’

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With a friendly and approachable, yet refined, look, Sonoma Cannabis Company has launched a line of cannabis concentrates—or nectars, as it has branded them—in packaging reflecting its roots in the “Valley of the Sun” and the high quality of its 100% pesticide- and chemical-free product. In February 2016, the company introduced four varieties of nectar for use with vaporizer pens under the name AYA, a word with a number of cross-cultural translations, including “beauty,” “angel,” and “soul.”

AYA was created originally for the medical marijuana market, but with an eye toward the then-imminent legalization of recreational cannabis in California, and is geared toward the discerning customer. The product is sustainably grown in California’s Sonoma Valley. Says the Sonoma Cannabis Company, “AYA is grown using just four ingredients: Earth, Water, Sun and Sky, with no, absolutely no pesticides or chemicals. It’s then carefully crafted using our proprietary low-temperature extraction process, batch-tested to ensure unmatched quality,and finally hand-finished to create concentrates that deliver a consistently enjoyable, rewarding experience.”

In summer 2015, the company approached John McNeil Studio to establish a brand and product identity for their line of vape pens. As Gerald Lewis, Group Creative Director of John McNeil Studio, explains, the project expanded to include a full-scale brand positioning, identity, and go-to-market strategy for the flagship product as well as a roadmap for the future of the company.

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