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Updated Packaging Assists LifeStyles Condoms Rebranding

Company campaign includes package redesign, launching of new products and a website redesign.

Company campaign includes package redesign, launching of new products and a website redesign.
Company campaign includes package redesign, launching of new products and a website redesign.

Ansell, the Iselin, NJ-based makers of LifeStyles® and SKYN® Condoms, announced a major design overhaul, including packaging updates and website redesign for LifeStyles and SKYN.

"LifeStyles is proud to be a long-standing leader in sexual wellness, and a brand that places a major focus on innovation within our category," says Jeyan Heper, President & General Manager, Sexual Wellness Global Business Unit at Ansell. "By updating the design of our packaging and website, we now convey a look reflective of the modern advancements and technologies our products offer."

The iconic LifeStyles-brand condoms have been updated with vibrant designs and colors reflective of the product attributes within. Each new box displays unique graphics with product details overlaid to outline the specific benefits of each variety in an easy-to-read format. This redesign was initiated to build excitement surrounding safe sex, highlight pleasure-enhancing product attributes, and appeal to the brand's key millennial demographic with a bold new look.

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