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Nutritional beverage differentiates with clean simplicity

Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.

Rumble bottles
Rumble bottles

The functional food and beverage market has been growing at a dramatic clip as consumers increasingly recognize the instrumental role diet plays in a wide range of health conditions. So how does a new beverage claiming health and energy benefits differentiate itself in this ever-expanding category? That was the challenge facing design firm Monday Collective when Victoria, BC, Canada-based Rumble Drinks approached them in fall 2010 to create the brand strategy, brand identity, and package design for its new line of nutritional beverages.

The firm’s response? Buck the trend of visual clutter and bright graphics, and opt instead for a clean, fresh appearance achieved through minimalist, inspirational graphics and a unique aluminum bottle format. Explains Monday Collective founder Rochelle Martyn, “Rumble Drinks wanted the design to look natural, credible, and approachable, and communicate that consuming a healthy drink can be an enjoyable experience.”

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