Avery Dennison: Adds Stand Up Pouch and UV-Blocking Shrink Film to Rapid Roll Portfolio

New products offer functional packaging systems to make consumers’ busy, on-the-go lifestyles more manageable.

Avery Dennison, a manufacturer of labels and functional materials, has expanded its Rapid-Roll Portfolio with two new offerings: a print-ready Stand Up Pouch construction, and the Pentalabel Eklipse light-blocking shrink film. These additions are part of a broader strategy to help converters grow their business of packaging formats for health, beauty and functional beverages, as well as premium foods and snacks, and household products.

Stand Up Pouch

The new Stand Up Pouch constructions feature print-ready facestocks with 3mil sealant films. They are designed to be printed and formed into pre-made pouches or pouched directly through form-fill-seal lines. They are made to accommodate zippers, spouts and other closure systems. A sealant film is used to block oxygen and moisture. The construction features puncture resistance, hot tack, and low seal initiation temperature for higher filler throughput and good machinability.

White and clear versions feature a corona-treated polyester film for flexographic printing. The film is designed to combine durability and resistance to both heat and moisture. The company says a metallized PET version is corona-treated for surface-printing. This material is meant to offer toughness, heat resistance, and provide a superior barrier to moisture, oxygen, and light.

Taken together, these features make the Stand Up Pouch useable for segments in personal care, food, and pet products. According to research published by Avery Dennison in 2018, convenience, ease, and freshness assurance have all become important packaging trends driven by on-the-go consumer lifestyles.

“Compared to many other formats, Stand Up Pouches use less material, weigh less, and lend themselves well to grab-and-go positioning,” says Cindy Collins, Flexible Packaging Product Manager. “These are attractive features for many consumers. For brand owners, the ‘360-degree’ billboard for artwork and high performance look and feel translate to greater shelf appeal, helping to increase sales.”

Pentalabel Eklipse Shrink Film


The innovative Eklipse product is an opaque shrink film that the company claims blocks nearly 100% of UV light. It has high shrink properties and compatibility with both glossy and matte varnishes. The Eklipse film is produced by Klöckner Pentaplast, based in Germany. Avery Dennison Rapid-Roll is a U.S. distributor for Klöckner Pentaplast shrink films.

The film falls under the ready-to-drink category, which has experienced 3.9% annual growth according to a 2017 report by World Tea News. It also has potential applications in areas such as functional beverages, organic products, health and beauty, and products in hot air tunnels.

Eklipse film is designed to help converters respond to the challenge of ensuring that the packaging is keeping the product fresh. Third-party testing has shown that the product is as effective at blocking UV as heavy, HDPE plastic bottles, according to the company.

The film works with highly-recyclable PET bottles and is easy to convert. There’s no need for additional flood coat printing to create the light barrier, reducing processing time and maintenance costs.

Responding to trends with the Rapid Roll Portfolio: Much More Than a Service Model


The new products add to the Avery Dennison Rapid Roll Portfolio of more than 350 systems for health and beauty, food and beverage, personal care, and other market segments. The Portfolio is backed by a breadth of service capabilities.

“Our Rapid Roll Portfolio is an ever-growing selection of products to help converters respond to trends,” says Leslie Kozar, Commercial Leader, Rapid Roll. “It is the ability to partner with us to capitalize on growth opportunities in fast-changing markets. And, it is a chance to work with a company that has its finger on the pulse of both consumer behavior and converter needs.”

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