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Supremia International, a leading provider of creative solutions and integrated process management for promotional product development, has expanded its set of third party sourcing and manufacturing capabilities following a series of successful pilot projects. The additional skills join Supremia’s comprehensive service portfolio of design, printing, account management, sourcing, quality assurance, logistics, and final delivery of a wide range of luxury merchandise for renowned global brands.
As its third party manufacturing prowess deepens and expands into new niches, Supremia continues to differentiate itself from other procurement companies involved with point-of-purchase marketing. Supremia’s far-reaching industry influence – including its own factories and procurement facilities – allow it to literally form unique supply chains for individual customers. This sort of customized, turnkey business model sets Supremia apart for its ultra-flexibility in designing processes that, up to that point, simply didn’t exist.
Supremia specializes in delivering integrated product promotions that elevate brand exposure and enhance consumer engagement with premier beverage and health & beauty brands. The company’s capabilities range from premiums, gift with purchase (GWP), primary packaging, secondary packaging, value added packaging (VAP), and custom projects that make products stand out at the point-of-purchase.
One new offering stems from Supremia’s close collaboration with customer Beam Suntory, which crafts dozens of premium spirit brands. For Beam Suntory, Supremia has designed and produced an array of sophisticated aesthetics, including medallions for Booker’s Bourbon and labels for Effen limited-time-only partnerships with rapper 50 CENT and MLB’s Chicago Cubs. Supremia also developed a variety of chic ribbons, rope cords and other bottle decorators.
The process stood out for its comprehensiveness: Supremia assisted in designing all materials, and provided one-stop sourcing for the ribbons/cords, adhesives, and metal and wax medallions, which also included a hangtag. Here, Supremia leveraged its stature as a preferred purchasing partner with top suppliers for bottle applications to devise customized supply chains. Moving forward, Supremia will incorporate this system when certain designs are beyond existing suppliers manufacturing capabilities, turnaround times or pricing structure.
“Supremia stands behind its pledge to develop creative solutions that meet the unique needs of our clients,” said Heather Fritzsche, Innovation Director, Supremia Americas. “We go above and beyond in the search for innovative solutions, and take great pride in our ability to incorporate many of them into our comprehensive portfolio of sourcing and manufacturing capabilities.”
