Thinfilm partners with NEXGEN and Charming Trim in deploying NFC packaging

Global smart packaging solutions leader Thinfilm continues to add intelligence to the apparel, medical and cosmetics markets with its NFC-powered mobile marketing solutions. Below, you’ll find information about its two newly-announced partnerships:

• NEXGEN Biotechnologies (press release): As it expands into China and other foreign markets, biotech leader NEXGEN is using Thinfilm’s NFC technology to authenticate and monitor their protein-based biological materials throughout the supply chain. By directly integrating the smart tags into product packaging, NEXGEN is proactively combatting problems with counterfeiting, gray market diversion, and unauthorized refills before they happen.

• Charming Trim (press release): Given the dynamic nature of the fashion industry, Charming Trim is creating smart, NFC-powered clothing tags to give consumers insight into the brand’s sustainability efforts, product information, and current promotions with the simple tap of a smartphone. On the business side, Thinfilm’s tags can help monitor everything from inventory management to loss prevention.