Avery Dennison appoints Noel Kasmi senior director sales for Label and Packaging Materials Europe

This content was written and submitted by the supplier. It has only been modified to comply with this publication’s space and style.

Avery Dennison announced the appointment of Noel Kasmi as senior director, sales for Label and Packaging Materials Europe. In this role he will be part of the leadership team of Label and Graphic Materials Europe.

Kasmi, who joined Avery Dennison as an engineer in 1995, has held a number of technical, operational and sales positions in the company, and was promoted to this new role from his position as sales director for the Southern-European region.

"Noel brings a great combination of technical and operational experience to the role on the one hand, and a direct understanding of customer needs and market trends on the other," said Jeroen Diderich, vice president and general manager, Label and Graphic Materials Europe. "He combines a depth of commercial understanding with a range of great customer relationships."

In his new role, Noel's key priorities will include: finding ways for Avery Dennison to support customers in growing their businesses, intensify customer responsiveness, further develop Avery Dennison's service proposition, and ensure the integration of the customer perspective into the development and commercialization of new products and services.

Noel succeeds Gernot Ritzdorf, who remains with Avery Dennison in a new assignment.

Recyclable pill bottles are gaining pharmacy ground
Aluminum and paper-based prescription bottles are moving from concept to commercial reality. Here's what pharmacy and packaging leaders need to know.
Read More
Recyclable pill bottles are gaining pharmacy ground
Fresh from the show floor: pharma packaging innovations for 2026
Serialization mandates. Containment demands. Sterile barrier requirements. Our editors found the pharma packaging innovations addressing your biggest challenges at PACK EXPO Las Vegas. Get your free curated report now.
GET YOUR COPY
Fresh from the show floor: pharma packaging innovations for 2026