Sun Chemical has entered a collaboration agreement with HP Indigo to develop cost-effective digital coatings which would enable the adoption of digital printing in the packaging industry.
As the foremost global player in the package printing markets, Sun Chemical’s work with HP Indigo, an instrumental player in the digital transformation of package printing, will lead to the development of a comprehensive range of digital coatings to support brand owners, converters and printers alike, including, overprint varnishes, and adhesives tailored to complement digital solutions.
“Digital printing in the packaging market offers brand owners a wide range of differentiation possibilities, making packaging more meaningful and an instrumental means of communication with customers,” said Felipe Mellado, Chief Marketing Officer, Sun Chemical. “Printers and converters have already invested in digital presses and need specialist coatings and varnishes that would enable packaging applications to be printed digitally according to market requirements and standards. Sun Chemical brings a wealth of experience, insight and knowledge of the packaging industry and will work closely with HP Indigo to ensure the optimal performance of the digital coatings solutions.”