“Mitra’s complete familiarity with our product lines combined with her extensive in-field market knowledge, will help lead our sales teams to offer the reliable products and services that our customers have come to expect from Pelican,” said Stephan Corti, President, Commercial/Government Division, Pelican Products. “Her customer centric approach, attention to detail and talent for relationship building will continue to positively impact the business."
Giles will manage a team of nearly 100 sales professionals across the country. Responsibilities include sales activity management and coordination, pricing processes and strategies, as well as distribution channel management including dealers/distributors, national accounts and manufacturer’s representative groups.
Since joining Pelican in 2008, Giles and her team have delivered successful results in its largest sales region, the West Coast.
Prior to joining Pelican, Giles was at FedEx® Corporation as a Worldwide Account Manager in Worldwide Services and Emerging Products. While there she helped to execute new product launches, associated marketing campaigns and beta tests specializing in the Reverse Logistics arena. Prior to that, she worked her way up the FedEx ranks and served in a wide variety of sales and management capacities.
Giles holds a Bachelor’s Degree from the California State University at Fullerton and a Master’s Degree from the University of California at Irvine. Additionally, she holds a certification in Reverse Logistics and Supply Chain Management from the California State University at Long Beach.
Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.