Sutherland Packaging, a leader in corrugated point-of-purchase (POP) displays and packaging for retail locations and club stores, will showcase the advantages of its full color, high-impact direct print technology for corrugated substrates from March 28-30 at Booth #1831 of GlobalShop Las Vegas, which brings key retail influencers together to focus on design, merchandising, shopper-facing technology and marketing.
Sutherland Packaging’s innovative direct printing technique eliminates the need for a lithographic label to be applied over corrugated substrates, effectively replacing litho dollars with just a few cents of ink. Ideal for the retail consumer products market and club store displays, this maximal impact, stunning 5-color technology enables customers to save on both material costs and shipping times.
“The ability to forgo costly litho label printing allows customers to quickly recoup their initial short-term investment in the direct print process,” said Paul Yost, CEO of Sutherland Packaging. “In effect, the direct print technology decreases point of purchase costs by 20%, and increases speed to market as much as 50%.”
Testament to its direct-to-corrugated technique significantly closing the quality gap with litho printing, Sutherland Packaging comes into GlobalShop amid tremendous growth: 2017 projections have its business increasing up to 40% year over year.
“More and more companies are coming to appreciate how quickly our high-quality graphics for corrugated capture consumer attention on the shelf, and how effective they are in enhancing customer at-home opening experiences,” continued Yost.
A recent multi-million-dollar deal with a prominent New Jersey container company is among Sutherland Packaging’s latest successes. To respond to the increased customer demand, the company is ramping up hiring in sales, design, and on the plant floor.
Additional benefits offered by Sutherland Printing’s direct print technology include:
- With the ability to extend beyond the size limitations of a label, single-piece POP displays can be shipped flat and popped open, replacing the need for multi-piece displays.
- With subsequent folding and locking, these displays offer high side and column strength that allow them to withstand damage and deliver brand impact at the point of purchase.
- Eliminating costly litho labels presents the opportunity to print directly onto paper that resists moisture, grease, mold and fire, and is 100% recyclable.