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Brother Gearmotors Launches New Online Product Configurator

Tool Provides Industrial Equipment Manufacturers with Intuitive, Step-by-Step Guide for Determining Ideal Gearmotors/Reducers

Brother Gearmotors, a division of Brother International Corporation that offers a wide range of ultra-reliable, sub-fractional AC gearmotors and reducers for the food & beverage, packaging and material handling industries – has launched a product configurator on the homepage of its website, The handy tool provides manufacturers with an intuitive, step-by-step guide for determining ideal gearmotors and reducers to suit their particular equipment and production needs.

Brother’s gearmotors serve many industries that demand smaller, lighter, highly reliable and energy-efficient power transmission components. The new product configurator helps manufacturers choose from a wide array of standard options and mounting configurations to ensure compatibility.

Site visitors can choose to perform a quick search by product style, output RPM and horsepower or part number, or to conduct a more advanced search. Here, an expanded set of parameters includes searches by product style, product type, mounting style, gear ratio, horsepower, output RPM, voltage and frequency, output torque, frame size, shaft bore diameter, and phase and shaft direction. Customers can compare up to ten different products at a time, and more detailed 3D, 2D, and technical data is available, complete with specs, on the individual product pages.

The new configurator complements Brother Gearmotors’ recently revamped website, which provides visitors with a clean, user-friendly interface and powerful search functionality. It includes an energy efficiency calculator, which helps visitors to calculate the annual cost savings of a Brother IE3 motor over a standard IE1 motor; the ability to search for local sales representatives by state; and case studies that demonstrate the high value that Brother gearmotors have brought to customers in various industries.

“Brother Gearmotors’ new product configurator will greatly aid our customers in determining the ideal product for their needs,” said Matthew Roberson, Senior Director of Brother Gearmotors. “Thanks to their compact size, high durability, and superior sealing capabilities, our gearmotors continue to serve a wide variety of industries well, helping to increase operational efficiencies and eliminate costly downtime.”

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