Today’s most innovative packaging design focuses on the end-user, with increasingly customizable packaging, convenience and enhanced ergonomics, according to leaders gathered from around the world to serve as judges in the 28th DuPont Awards for Packaging Innovation.
Asked to cite the latest trend in packaging design, the judges reported seeing sensitivity to environmental impact and a heightened focus on addressing consumer needs across all economies, improved functionality and smaller portions. The interviews were released today in the first of a six-part series of video interviews on packaging trends. Sustainability and cost-effectiveness in production and consumer offerings were cited across the board.
