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Sarah Loeffler, an award-winning writer and editor with over 10 years of custom publishing experience, has joined PMMI Media Group as the new Director of Custom Media. The media company, which publishes business-to-business titles for packaging end-users, packaging and processing equipment manufacturers, and industrial automation professionals, plans to advance its top-of-the-line custom offerings for industrial marketers under Loeffler’s direction.
In addition to her publishing experience, Loeffler has an extensive background in digital strategy. In her most recent position at the Healthcare Financial Management Association, Loeffler was Manager of Specialty Publishing, overseeing the association’s sponsored publishing and native advertising. She has also been a writer and speaker on custom publishing strategy for Folio and Association Media & Publishing.
Loeffler received her undergraduate degree in English from Northern Illinois University, and her master’s degree in journalism from Roosevelt University.
PMMI Media Group’s Digital VP, David Newcorn, is pleased that Loeffler is heading up the custom media team, and shares his thoughts. “Sarah has more experience in custom publishing than anyone in this company’s history. She is a rare find, and we look forward to her stewardship of PMMI Media Group’s acclaimed custom media department. Our customers will appreciate Sarah’s knowledge and expertise.”
PMMI Media Group’s custom media capabilities encompass a full spectrum of tailor-made products including videos, white papers, webinars, e-books, banner ads and lead-generation and lead-nurturing campaigns.
