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interpack: A truly sustainable success for groninger

The Interpack 2014 had not even closed its doors yet on the final day, when CEO Jens Gronin- ger already knew: “This trade fair has been a major success for us in every sense.

Both product areas, machines for processing pharmaceutical products as well as machines for processing cosmetics, experienced a continuously high demand. With our choice of exhibits we hit bull’s eye. Even during the normally not so frequented weekend this time we noticed a high interest of professional visitors.”

The Interpack in Dusseldorf underlined its’ significance as one of the worlds’ leading trade fairs in the packaging industry with a registered increase in visitors of nearly seven percent. Our initial analysis confirmed this trend with similar numbers for the customer visits at our stand. In spite of the advancing digitalization in communication, the trade fair presentation of a company has not lost its’ rank in the marketing mix. “Traditionally this is exactly the right platform for our company to present itself and to have conversations. Loyal regular customers as well as interested potential customers from all over the world were able to convince themselves of our equipment. On top of that they took the chance of discussing their visions and future projects with our experts”, states Jens Groninger. Much appreciation we received from third parties for our prestigious stand concept. Creating the balance between the focused exhibition of our equipment and the possibility to exchange personal thoughts in a pleasant atmosphere appears to have been successful. In favor of the present market dynamics and the quality of groninger technology speaks the fact, that also some unexpected orders were placed. „I cannot expect more from a trade fair. Concluding, I thank all our employees for their extraordinary commit- ment before, during and after the exhibition and their contribution to this success. Now it is time to analyze all reports and get into the details. It will be a truly exciting time and we hope to even top this success a little.

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