Primo Angeli and Stapley Hildebrand join design forces

Primo Angeli, the founder and CEO of one of San Francisco’s finest and largest design studios, has formed a new partnership with the award-winning San Francisco based branding and packaging agency Stapley Hildebrand. The new partnership will be called: Primo Angeli - Stapley Hildebrand.

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“We are thrilled that Primo Angeli will partner with us to continue the tradition that he started 30 years ago with Primo Angeli Design International,” said Stapley Hildebrand’s Creative Director Aaron Stapley. “Primo is a true innovator who continues to inspire us all with his unbelievable energy and passion for art and design.”

Angeli will now share the title of co-creative director with Aaron Stapley and Jason Hildebrand will retain his title as production director.

Stapley-Hildebrand’s current client roster includes: Unilever, Kraft, Ocean Spray, Continental Mills and several other fast moving consumer goods companies. The newly formed consultancy recently completed a major packaging re-stage for a high profile line of child transportation products.

Both Stapley and Hildebrand worked at Angeli’s firm shortly after Angeli sold his company in 1999. They credit Angeli with helping them learn the business and grow Stapley Hildebrand, the company they started together in 2004, after they left Primo Angeli Design International.

“Primo inspired us to take a risk and we are forever grateful,” said Stapley, who characterizes Stapley Hildebrand as “an extension of what Primo started.” “To have him back and all of us working and collaborating together is amazing.”

Angeli summed up his feelings with his favorite quote from T.S. Eliot:

“We shall not cease from exploration and the end of all our exploring shall be to arrive at the place where we started and know the place for the first time.”

Angeli’s own stellar achievements in trademark, branding and packaging design have earned him Clio design awards  for branding major companies like Bell South, Ben & Jerry’s, Coca-Cola, Del Monte, Citibank, Nestle, Sarah Lee and Visa, among others.  In addition, he has won Andy Awards of Excellence, Mobius Best of Show Awards and over 400 others worldwide including several Andy Awards and gold and silver medals at the New York and San Francisco Art Director’s Club.

Angeli is also known for trade marking and branded many beverages including Henry Weinhard’s beer. His new imagery for Harp Lager in Ireland led to major assignments for the parent company, Guinness, also in Ireland, for redesign of their corporate headquarters and new beer can containers that included new and unforgettable counter mounts that appeared in the U.S. and many world markets as a developing standard.

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