UrgentRx Innovative Fast Powders named 'Best New Product' by ECRM show retailers

UrgentRx, developer of fast-acting over-the-counter flavored powder medications, was named "Best New Product" by attendees at the ECRM Health Care show held in Orlando, Florida from Aug.

26-29.

The company's innovative fast powders were voted to receive the “Best New Product” honor by retailer attendees of the show. A total of 86 individual retailers attended the show. The award is sponsored by Drug Store News, the leading source of news, knowledge and networking for professionals in the multi-billion dollar retail pharmacy marketplace.

“We're pleased and excited to receive this honor from the retailer attendees of the ECRM Health Care show,” said Jordan Eisenberg, president and founder of Denver-based UrgentRx. “Recognition of this kind holds even greater meaning when it comes from such an informed, influential audience.”

Currently the company distributes five products: Aspirin to Go™, Headache Relief to Go™, Heartburn Relief to Go™, Upset Stomach Relief to Go™ and Ache & Pain Relief to Go™ -- and will introduce a sixth product, Allergy Attack Relief to Go™ in October. In addition to the new product, UrgentRx will introduce new, updated packaging this fall that features a clean, modern look focusing on symptoms first, which is how consumers shop OTC.

“We hope retailers will be attracted to the UrgentRx brand because it solves a problem for their customers, particularly the 'on-the-go' OTC consumer,” said Eisenberg. “Consumers are looking for products that offer solutions to the problems they face every day. They want simplicity and no nonsense. The UrgentRx products deliver on those needs.”

Each UrgentRx product comes in a convenient, credit-card-sized package containing a single dose of flavored powder medicine that can be taken without liquid for busy “on the go” consumers. UrgentRx Aspirin to Go has been credited with helping to save the lives of 10 people who took the 325mg dose of UrgentRx aspirin at the first signs of heart attack symptoms.

In 2012, UrgentRx expanded its distribution into grocery chains, convenience stores, mass merchandisers and pharmacies throughout Colorado, Iowa, Washington and Oregon, as well as through online retailers such as Amazon.com, Walgreens.com and Drugstore.com. The company is preparing for a national distribution launch in Q1 2013.

UrgentRx will next be attending the Global Market Development Center - Health Beauty Wellness Marketing Conference (GMDC 2012 HBW) in San Antonio Sept. 21-24.
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