New marketing director for Ball Packaging Europe

Benoit Hirszowski to head marketing department of beverage can manufacturer



Benoit Hirszowski, former Marketing and Product Management Director for the South Europe Cluster at TETRA PAK, has become Marketing Director at Ball Packaging Europe. He took up this position in July 2012 and is based at the office of Ball in Zurich, Switzerland, reporting to the Vice President Sales, Marketing and Innovation, Thomas Haensch.

After starting his career in FMCG marketing (Kraft, Erdal, Granini), Benoit Hirszowski looks back at 20 years of experience in the liquid food packaging sector with TETRA PAK, where he held different senior sales and marketing roles throughout Europe. His in-depth knowledge of European and global operations perfectly qualifies him for directing the marketing activities of Ball Packaging Europe, one of the leading beverage can manufacturers in Europe.

Benoit Hirszowski joined TETRA PAK in 1991 as Marketing Director for France. From 1994 to 1997, the Frenchman directed the commercial department in Russia before joining in 1998 TETRA PAK Headquarter in Switzerland as Business Development Director, responsible for different Europe & Africa areas and further expanded his B2B & B2C strategic skills.

From 2006 to 2008 he relocated to Italy to form & head the Global Business Intelligence Group. He was later appointed Director Marketing & Product Management for the South European Cluster based in Madrid and Paris. His particular focus was on business strategy, innovations and product development.

Benoit Hirszowski looks forward to his role at Ball: “My primary objective is to anticipate market needs to better capture opportunities. We have to analyze how we can optimize certain beverage can formats & value adding features for the specific needs of beverage categories such as beer, soft drinks, energy drinks, water or wine. The beverage can holds great potential particularly in a changing business environment. I look forward to contributing to the success of the company for years to come.”

Ball Packaging Europe
Ball Packaging Europe is one of the leading European beverage can manufacturers, employing 2,800 people at 12 sites in Germany, France, Great Britain, the Netherlands, Poland and Serbia. The company belongs to Ball Corporation, a supplier of high-quality metal packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,500 people worldwide and reported 2011 sales of approx. 8.6 billion US dollars.

Forward-Looking Statements
This release contains “forward-looking” statements concerning future events and financial performance. Words such as “expects,” “anticipates,” “estimates” and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99.2 in our Form 10-K, which are available on our website and at www.sec.gov. Factors that might affect our packaging segments include fluctuation in product demand and preferences; availability and cost of raw materials; competitive packaging availability, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve anticipated productivity improvements or production cost reductions; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; political instability and sanctions; and changes in foreign exchange rates or tax rates. Factors that might affect our aerospace segment include: funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts. Factors that might affect the company as a whole include those listed plus: accounting changes; changes in senior management; the recent global recession and its effects on liquidity, credit risk, asset values and the economy; successful or unsuccessful acquisitions; regulatory action or laws including tax, environmental, health and workplace safety, including U.S. FDA and other actions affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; governmental investigations; technological developments and innovations; goodwill impairment; antitrust, patent and other litigation; strikes; labor cost changes; rates of return projected and earned on assets of the company's defined benefit retirement plans; pension changes; uncertainties surrounding the U.S. government budget and debt limit; reduced cash flow; interest rates affecting our debt; and changes to unaudited results due to statutory audits or other effects.
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