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Multi Packaging Solutions, Inc. announced a strategic partnership with ZOO Digital that expands its digital asset management capabilities to include global reach for multinational brands.
Recognizing the challenges of managing brand identity and marketing on a global scale, ZOO Digital’s artworking software integrates language translation, localization, proofing, global collaboration, version control, and archiving. The software’s template structure significantly simplifies logo and copy replacement across all brand assets, ensuring consistent brand identity. Authorized users transmit approved artwork files electronically from a centralized database for print and packaging production.
"ZOO's unique software provides a perfect extension to our full service print and packaging offering, enabling us to help our customers significantly enhance the efficiencies of global product packaging development.” commented Marc Shore, CEO of Multi Packaging Solutions. “We are excited to be working with ZOO in a strategic partnership that we expect will generate significant opportunities for both companies."
"Our technology is relevant to any company that distributes in multiple territories and languages.” added Stuart Green, CEO of ZOO. “The combination of our front-end digital asset management capabilities with Multi Packaging Solutions’ unparalleled print and packaging capabilities offers multinational customers a turnkey solution for managing global brands.”
Under the terms of the Agreement, MPS has made a strategic investment of approximately $1.3 million for 2,148,642 shares of ZOO Digital, which is equal to approximately 9.1 percent of the ZOO Digital’s issued share capital.
