Flexibility in packaging is key to digital printing technology

Two in a series of articles looking at presentation topics for the May 27 Healthcare Packaging Conference & Workshops event in Princeton, NJ.

Hp 19263 Griffin Rutgers Fixed Line Photo 1
During the event, Jim Umbdenstock, president & CEO, Griffin-Rutgers Co., Inc., will discuss, “In-line Digital Printing Innovations Offer New Advantages and ROI [Return on Investment].”

Until now, most digital technologies offered small format, single color. And if four-color capability was possible, the high cost per print and lower production speeds made most in-line installations less then economical. Now, new print technology that offers four-color process printing at normal line speeds and lower cost-per-print is becoming a reality.

“The misperception is that digital technology can print easily on any and all packaging materials,” says Umbdenstock. “In actuality, there are ink/material limitations at this point in time, although as with all technologies this is constantly evolving and improving.”

According to Umbdenstock, the key driver behind digital technology is the need for flexibility in packaging—flexibility as it pertains to short runs; different language requirements; product identification, including serialization; product test marketing approaches; just-in-time packaging; package inventory reductions; and more.
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