Kraft Heinz has announced that it has entered into an agreement to acquire Companhia Hemmer Indústria e Comércio (“Hemmer”), a Brazilian company that produces and sells several types of picked and preserved food, condiments, sauces, olive oil, and beverages.
The acquisition of Hemmer–a 106-year-old company headquartered in Blumenau, Santa Catarina–is designed to expand consumers’ taste options in Brazil, while supporting Kraft Heinz’s strategy of growing its International Taste Elevation product platform and its presence in emerging markets.
The combination aims to accelerate the growth of both companies, expanding Kraft Heinz’s presence in Brazil and leveraging its already successful expansion in condiments and sauces. Hemmer will benefit from Kraft Heinz’s distribution network and go-to-market model, including the growing foodservice channel in Brazil. The completion of this transaction is subject to regulatory approvals by CADE (Brazil’s Administrative Council for Economic Defense).
 | Kraft Heinz Announces Agreement to Purchase Assan Foods |
“This acquisition offers us a valuable opportunity to accelerate our international growth strategy centered around Taste Elevation–our portfolio of high-quality products that enhance the taste of food,” says Rafael Oliveira, international zone president at Kraft Heinz. “Hemmer is a legendary company in Brazil, growing net sales significantly, and will bring a delicious and diverse portfolio of products to Kraft Heinz.”
“In the last few years, Hemmer has been further strengthening itself as a food company synonymous with flavor, quality, and portfolio variety. We are extremely honored by this potential acquisition and the entire expansion potential this negotiation offers by continuing our family history in the region,” says Christian Luef, Hemmer CEO.
.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=146&w=340)
