Bottled Water is the Sweetheart of Packaging

Bottled water is the category with the largest packaging growth opportunity around the world.

Bottled Water Plant / Image: CNBC
Bottled Water Plant / Image: CNBC

Bottled water is forecasted to grow at a rate of 7.5% globally or an increase of 55 billion units between 2015 and 2020. PET remains the package of choice for water globally, but glass, and even metal containers, are recovering some lost market share due to premium bottled water offerings in North America, Western Europe and Brazil.

Euromonitor compiles data points and qualitative analysis for 80 countries. Markets include Beauty and Personal Care, Beverages, Dog and Cat Food, Home Care and Packaged Food. Both primary and secondary retail packages are studied, including internet sales. 

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Fresh from the show floor: pharma packaging innovations for 2026