NEW EVENT! Cutting-edge Trends for Life Sciences at PACK EXPO Southeast
Discover all the latest packaging solutions for life sciences products at the all-new PACK EXPO Southeast in Atlanta, GA, March 10-12, 2025

Banana Boat Sport vs Coppertone Sport sunscreen

Banana Boats' unique structure combined with bright orange color stands out in the category and hasn't been mirrored by the store brand. Banana Boat claims its "No Slip Dry Lotion" is the result of "PowerDri Technology" that it owns. Banana Boat uses symbols as well as words to communicate "Sport". In contrast, Coppertone uses only words. Banana Boat should consider simplifying its hierarchy of communication further. I would look at eliminating "Dri-Blok" as it is fighting the "Sport" communication and move the sport icons under the "Sport" subbrand for visual support. These changes would give some needed space around the Banana Boat brand and provide more room to communicate the benefits of "No Slip Dry Lotion."

INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to packaging challenges for life sciences products. Don’t miss this extraordinary opportunity for your business!
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INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast