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Kallik solution enables easy revision of sunscreen labelling

Following the announcement from the American Food and Drug Administration (FDA) that new regulations on sunscreens will become effective in the summer of 2012, the labelling on thousands of products will need to change.

The regulations include the requirement of manufacturers to prove all claims relating to ‘broad spectrum’ protection, and to provide new warnings about skin cancer. This may result in a complete overhaul of packaging design for some products, or less significant changes for others. For businesses with out-dated manual paper or email based artwork creation and sign-off processes, complying with the regulations could cost millions of pounds/dollars.

Generating artwork automatically

However, companies using Kallik’s AMS360 Automated Artwork Management Solution can make changes across all types of labelling and marketing collateral in a matter of seconds. Kallik’s end-to-end enterprise solution is designed to manage the entire labelling and packaging artwork process. AMS360 easily integrates with existing systems and allows users to initiate new projects, capture data, create artwork and approve print-ready files while keeping a fully auditable archive history.

The starting point is a web-based Asset Repository that enables business divisions to share branded assets across their organisation, which are then used to automatically generate artwork for labels, packaging and point of sale materials - in seconds. These assets include product descriptions (such as UVA, UVB or Broad Spectrum protection, and Sun Protection Factors) as well as regulatory information, warnings, etc. The powerful ‘where used’ function can easily identify where a specific asset or phrase has been used, so if it needs to be changed, this can be implemented very quickly and efficiently.

A single source of truth

“We believe in having content that is a ‘single source of truth,’ says Kallik CEO Neil Gleghorn. “The original content can then be propagated to whatever communication channel you need and in whatever region or language it is required. The agility this offers when replacing an image, brand logo or text phrase is where the real power lies. By changing the content or assets just once, you can populate all types of collateral almost at the touch of a button.”

Compliance

Kallik’s AMS360 solution automatically creates a full archive and audit trail of the entire artwork management process, so that compliance can be proved.

For more information on how to manage changing labelling requirements efficiently, contact Kallik on + 44 (0) 1827 318 100 or click here

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