New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

Pharmacogenomics: Getting personal with packaging

At www.personalizedmedicine.com, pharmacogenomics is defined as "the study of how an individual's genetic inheritance affects the body's response to drugs. The term comes from the words pharmacology and genomics and is thus the intersection of pharmaceuticals and genetics."

A PricewaterhouseCoopers (www.pwc.com/techcenter) report, "Personalized Medicine: The Emerging Pharmacogenomics Revolution," notes, "Pharmacogenomics... promises to usher in an era of individualized patient care or personalized medicine. Despite its promise, pharmacogenomics faces significant technical and societal challenges." Add packaging to that list. Many of today's drugs are packaged on equipment and lines designed to efficiently produce large volumes at high speeds, so the idea of packaging drugs for individual patients could set that packaging strategy on its ear, right? Not necessarily.

Equipment manufacturer Maverick Enterprises, Inc. (www.maverickinc.biz), for example, introduced Nutri-Pac, a dispensing and packaging system that produces 50 custom packs/min, with up to eight different tablets/pack.

"At present," the PWC report notes, "the costs and risks of bringing pharmacogenomics technologies in-house do not make financial sense to the larger pharmaceutical companies."

Hurdles aside, it's worth a visit to www.fda.gov/cder/genomics, where you'll read that the "FDA recognizes the importance of pharmacogenomics and encourages its use in drug development."

The agency recently developed an initiative called "Critical Path to Personalized Medicine," to help "identify projects and advance collaborations needed to overcome product development bottlenecks and support personalized medicine."

There will always be a need for high-speed, high-volume packaging machinery, but for manufacturers, now is the time to determine if your packaging operation will be ready to "get personal."
Discover Our Content Hub
Access Healthcare Packaging's free educational content library!
Read More
Discover Our Content Hub
How to Honor a Leader
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago.
Read More
How to Honor a Leader