He says, "We chose a 14-ounce bottle so that it would be unique and stand out from other alternative beverage products. Furthermore, it offers consumers more product than similarly priced 8- and 12-ounce bottles or cans."
Edelstein prefers not to reveal who's filling Fever, but he does say that contract packagers will be employed nationwide, and likely internationally, to do the job. No new packaging equipment was necessary, he says, for the original packer.
Made from premium herbs and natural sweeteners designed to increase libido and virility, Edelstein says the pasteurized beverage is noncarbonated and is not an energy drink. Fever sells for $2.89 at a variety of retail establishments and has a one-year shelf life. Edelstein says a 12-pack sells for $35 at the company's www.feverusa.com Web site. Fever Beverage USA also plans to launch a four-pack later this year that Edelstein says will retail at convenience and grocery stores and gas stations for about $9.99. —By Jim Butschli, Editor