4. A noteworthy package design: There is a package design development that I find absolutely brilliant: the prescription drug bottle recently introduced by Target (shown). It solves much of what has been ignored by most drug manufacturers and prescription services. It provides a large area for medical information and, by adding color bands, helps to differentiate prescriptions in households that have several prescription drug users. I wish more companies would have the courage and foresight to use this or similar solutions.
--By Herbert Meyers