Carrie Dufour is the Founder and Creative Director at Truly Creative, a brand strategy and package design agency in Petaluma, CA. With 25 years in food, beverage, and wellness branding, Dufour leads Truly's award-winning team, helping brands stand out on shelf and get brought home. When she’s not browsing the aisles of her favorite markets, she brings her creative problem-solving skills to parenting, painting, gardening, and playing soccer.