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Lazy Magnolia Blooms After Automation Influx

Lazy Magnolia Brewing Company’s recent front-of-line automation investments are supporting in-house and contract packing growth, with plans for secondary packaging investment to further quicken operations.

Lazy Magnolia's own brand canned beers currently use pressure-sensitive labels, but the brewery plans to switch to printed cans as soon as volume justifies the move.
Lazy Magnolia's own brand canned beers currently use pressure-sensitive labels, but the brewery plans to switch to printed cans as soon as volume justifies the move.
Lazy Magnolia

It’s not every day a brewery breaks onto a scene unoccupied since before prohibition. But that was the case for Lazy Magnolia Brewing Company in Kiln, Mississippi.

Opening in 2005 as a small family brewery, Lazy Magnolia was the first in Mississippi to enter the packaged beer space after the state repealed a slew of old regulations that had prevented this type of business.

Fast forward to late 2022, when the brand was sold to investors out of Utah. Lazy Magnolia’s name and character stayed the same, but its packaging horizons widened significantly.

The new owners have made significant investments in new equipment, “upgrading our packaging equipment, upgrading our fillers, upgrading our depal,” says Christopher Maros, general manager at Lazy Magnolia. “And we’ve picked up a lot of business due to getting to the fully automated stage.”

Both canning and bottling operations were treated to equipment investments, but the new can filling equipment has been the biggest game changer for the brewery. A twin set of rotary fillers now sends triple the product down the line every hour, with quality control leaps ahead of the legacy equipment.

Lazy Magnolia’s focus on cans keeps the brand in line with the growing popularity of cans as a packaging format. “Cans don’t take up as much real estate, they’re lighter to ship, and they’re easier to package in my mind,” Maros says.

All that extra canning capacity and convenience has driven Lazy Magnolia’s own portfolio growth, paving the way for plans to introduce eight new styles of beer in 2024.

Lazy Magnolia is far from the only brand benefitting from the new equipment, though. Contract packaging makes up most of the company’s operations.

About 80% of Lazy Magnolia’s packaging operations are done for Richard’s Rainwater, a water brand whose product runs perfectly well on craft brewery equipment. Another 5% of the business is for contract brewing and packaging of craft beers, leaving about 15% of packaging operations for the brewer’s own beer. The new equipment has allowed Lazy Magnolia to take on even more contract packing work, with two new contracts to package for other brewers set to begin by the end of March.

“The co-packing in world of craft brew is heating up. Everybody’s wanting to come up with some kind of new innovative product,” says Maros. “Being a primarily co-packing facility, [the investors] saw the opportunity in co-packing, that is most of the drive to put the capital into this facility.”

Front-of-Line Automation Boosts Productivity

Lazy Magnolia’s upgraded canning line begins with the unloading of Ardagh brightstock cans with a new full-height CIB automatic depalletizer from Ska Fabricating, which replaced an older Ska depalletizer. Maros says the new machine has no trouble keeping up with the recently increased speeds further down the line.

“It’s fully automated, that’s what I love about it,” Maros says. “You throw the pallet of cans in there, cut the straps, take the top frame off, and the depal does all the work itself. It’s pretty much hands-off, so I don’t need to have an operator there.”

A single-filer organizes the depalletized cans into a Ska S-Grip straight lowerator, and a GR-X ionic air blade rinses the empty cans as they drop down to the lower level. A Videojet inkjet coder also date-codes the bottom of each can during the lowerating process.

An operator interacts with the HMI on the GAI monoblock bottle filler and crowner.An operator interacts with the HMI on the GAI monoblock bottle filler and crowner.Lazy MagnoliaThe ion-rinsed and coded cans are split into two lines via Ska-supplied, Modular Convey Express (MCE)-manufactured conveyance to the most impactful upgrade on the line so far—a duo of parallel GAI 3621 monoblock 10-head rotary can fillers each with single-head seamers.

INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to packaging challenges for life sciences products. Don’t miss this extraordinary opportunity for your business!
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INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast