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CPG Olive Natural Skincare Unveils New “Garden Dreamscape” Package Design

Olive Natural Skincare’s new package design uses bold colors and simple, plant-like imagery to highlight the brand’s natural position.

Olive Natural Skincare redesigned secondary packaging.
Olive Natural Skincare redesigned secondary packaging.
Olive Natural Skincare

New Zealand CPG Olive Natural Skincare’s new package design uses simple, garden-like iconography to emphasize the brand’s commitment to clean, natural ingredients.

“We studied existing packaging of natural skincare, and saw that design is dominated by green and white, and by right-angled shapes,” Mark Green, CEO at Olive Natural Skincare, says in a release. “We decided to go the opposite way and introduce bright color combinations and use of naïve cutout-type shapes. These culminate in a Matisse-like garden dreamscape, and create a sense of dreaminess and nostalgia of a summer evening.”

The redesign kicked off with 11 of Olive’s over 40 skincare products’ secondary packaging retail cartons, with plans to expand the design to primary and secondary packaging for all products, Green says.

Two additional product packages have been redesigned since launch, with plans to print these new cartons this quarter. Also included in the redesign are Olive’s six Baby Skincare/Bath Time products, featuring a different design based on cartoon “MiniMonster” characters, Green says. Overall, the brand expects the transition to be complete by the end of Q1 2023.Olive secondary packagingOlive secondary packagingOlive Natural Skincare

Beyond the bright and emotive coloring and design, each carton greets the consumer with the Olive logo, product name, hero ingredients, and the brand’s two key positioning points, “Certified Natural Skincare” and “Made in New Zealand,” Green says.

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