Procter & Gamble Paperboard Laundry Pod Packs, Coca-Cola Reverse Vending Machines, and McCormick Recycled Food Dye Bottles
See a few examples of recycling innovations by major brands including P&G, McCormick, and Coca-Cola from ThePackHub’s August Packaging Innovation Briefing Report.
Recycling initiatives continue to be one of the most active sustainability areas, driven by challenging Plastic Pacts around the world that are part of a three-pronged objective to deliver 100% recyclable packaging by 2025. Packaging taxes that require 30% recycled content are influencing change as well as the focus on stretching recycling targets. We are seeing more chemical recycling initiatives as well as recycled PS and PP developments coming to our attention.
Procter & Gamble's paperboard laundry pod boxThePackHubProcter & Gamble Laundry Pods Move to Board Packaging
Global consumer goods manufacturer Procter & Gamble is moving its Ariel and Lenor all-in-1 pods into recyclable board packaging. The new packs will be made from at least 70% recycled fibers, is FSC-certified (Forestry Stewardship Council), and is fully recyclable. The new packs contain a maximum of 5% plastic to protect the pods. The move will save up to 900 metric tons of plastic annually across Germany, Austria and Switzerland. After use, the packs can be recycled with paper and board. The company says that adults can open the Ecoclic box intuitively while remaining securely closed for children. The box makes an audible ‘click’ once it is fully closed. To aid the visually impaired, the new packaging has tactile markers on the top in the shape of a washing machine. Also, NaviLens technology on the packaging ensures that the most important product information is also accessible to people with impaired vision.
Coca-Cola's reverse vending machineThePackHubCoca-Cola Rolls Out Reverse Vending Machines Across U.K. Entertainment Venues
McCormick's food dye bottles made from recycled PETThePackHubMcCormick & Company Moves to 100% Recycled PCR Food Dye Bottle
US-based McCormick & Company, a global manufacturer of spices, seasoning mixes and condiments, has announced that it will move to a 100% recycled PCR bottle supplied by Berry Global for its bottled dyes. The new McCormick Assorted and Neon Food Color bottles are made from 100% PCR (post-consumer recycled) PET (polyethylene terephthalate) and will begin appearing on shelves across North America this month. By moving to a bottle made from 100% PCR PET, McCormick is increasing the circularity of its packaging while reducing associated carbon dioxide (CO2) emissions. A life cycle assessment estimates McCormick will realize a reduction of 86.8 metric tons of CO2 emissions with the new PCR bottle in comparison to the same bottle made from virgin material. This amounts to a 59% reduction in CO2 emissions, which is stated by the brand as equivalent to the greenhouse gas emissions from 18.7 gas-powered passenger vehicles driven in a year.
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Procter & Gamble's paperboard laundry pod boxThePackHub
