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Refillable Aluminum Bubble Container Goes Against the Norm

Bubble Tree launched with an aluminum bottle designed to reflect the brand’s goals of sustainability and environmental safety.

Bubbletree Bottles 4 (2)

American Bubble, a Los Angeles-based bubble company, was created when toy industry veterans saw an opportunity to make the segment more sustainable.

“We knew the bubble market very well and saw that it was only saturated with plastic bottles that aren’t even 100% recyclable,” says Susan Wasserman, founder and President of American Bubble. “After seeing how some countries—especially the Maldives—have decided to eliminate one time-use plastic bottles, we researched a better alternative. It turned out to be aluminum, not only for its highly recyclable material, but also because of the quality.”

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Break out of the ordinary: see what’s new in life sciences packaging
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Pharmaceutical Innovations Report