Discover your next big idea for life sciences at PACK EXPO Las Vegas
Experience a breakthrough in life sciences packaging—explore solutions from 2,300 suppliers spanning all industries, all in one place this September

Corona Launches Pilot Beer Pack Made from Surplus Barley

Using new technology, this circular process repurposes surplus barley into recyclable packaging material for six-packs.

Corona's new barley straw packaging
Corona's new barley straw packaging
Business Wire

Corona is the first global brand to leverage technology and processes three years in development by AB InBev’s Global Innovation and Technology Center (GITEC). This new technology gives the essential beer ingredient new life as a sustainable packaging solution. The new packaging will launch with an initial 10,000 six-packs rolling out as a pilot in Colombia, followed by Argentina later in 2021 as Corona looks to scale the new solution globally.

Said Felipe Ambra, Global Vice President of Marketing, Corona, “Starting with our own packaging, we assessed where we could make changes within our production and supply chains to make a real difference. We are proud to announce this first step in reinventing the future of packaging for our industry.”

Break out of the ordinary: see what’s new in life sciences packaging
<strong>At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us in September to experience a breakthrough for life sciences products.</strong>
REGISTER NOW & SAVE!
Break out of the ordinary: see what’s new in life sciences packaging
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO