Doggie Desserts: New Ben & Jerry’s Line

Ice cream maker Ben & Jerry’s enters the fast-growing pet food market

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Ben and Jerry’s, a Unilever company, is leaping into the pet food market with a new “Doggie Dessert” line of 4 ounce frozen pet treats that will be sold at both grocery and pet stores.

Made from the same ingredients used in non-dairy human desserts (with a sunflower butter base), the line is kicking off with two flavor offerings: pumpkin with cookies, and peanut butter with pretzels.

U.S. households with pets increased by 6.5% between 2015 and 2020, according to the American Pet Products Association - growth that was also fueled in 2020 by the COVID pandemic.

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