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Protein Juice Hits Shelves in Custom PET Bottle

This protein-infused juice application uses a custom PET bottle that the company says is both sustainable and able to withstand the rigors of a hot-fill process.

Fru Pro

A collaboration between two Colombian companies—Nutrea, a food and beverage company, and Frudelca, a leading juice supplier—has led to the breakthrough Frupro protein juice. The new beverage is the latest in a growing category that blends the benefits of natural juice with protein to appeal to health-conscious consumers.

Flexible and rigid plastic packaging supplier and converter Amcor developed a new hot-fill polyethylene terephthalate (PET) bottle for the project.

"We relied on Amcor as an important partner to deliver an innovative packaging solution that meets the performance test of this new functional beverage,” says Alejandor Gaviria, General Manager of Frudelca.

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