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Updated Laughing Cow Conveys the Joy of Snacking

Iconic red laughing cow takes center stage in new packaging graphics for the cheese wedge product, positioning the brand as a fun and spontaneous snack.

Laughing Cow Packaging Design Refresh
Bel Brands wanted to refresh the brand identity and develop new packaging that would reflect the history of the brand while also bringing enhanced personality to the iconic red cow and modernity to the package design.

This year, France-based multinational cheese marketer Bel Groupe refreshed the brand identity for its cheese wedge snack brand The Laughing Cow. A fresh, new sunlit field with flowers and repainted dairy barn set a beautiful scene for the delicious, creamy cheese. The refreshed packages, designed by Team Creatif USA, hit shelves in spring 2020.

Building on the knowledge of the 100-year history of the signature red cow, Team Creatif USA Creative Director Brady Bone pursued the design approach of “it’s better to laugh.” The result solidified The Laughing Cow brand as a fun, spontaneous snack.


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