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Maturing Consumers Pose Untapped Packaging Market

Pharmaceutical companies who react quickest to the packaging needs of an aging population have a unique opportunity to attract long-term brand loyalty, according to PMMI infographic and accompanying white paper.

Pharmaceutical companies who react quickest to the packaging needs of an aging population working and living independently beyond 65 have a unique opportunity to attract long-term brand loyalty, according to the Five Senior-Friendly Improvements to Healthcare Packaging infographic released by PMMI, The Association for Packaging and Processing Technologies.
Pharmaceutical companies who react quickest to the packaging needs of an aging population working and living independently beyond 65 have a unique opportunity to attract long-term brand loyalty, according to the Five Senior-Friendly Improvements to Healthcare Packaging infographic released by PMMI, The Association for Packaging and Processing Technologies.

Pharmaceutical companies who react quickest to the packaging needs of an aging population working and living independently beyond 65 have a unique opportunity to attract long-term brand loyalty, according to the Five Senior-Friendly Improvements to Healthcare Packaging infographic released by PMMI, The Association for Packaging and Processing Technologies.

 

As the global population continues to live beyond previous generations, the challenge seniors face opening healthcare packaging increases on a macro level, explains the infographic and accompanying Senior-Friendly Healthcare Packaging - A Value Proposition for Universal Packaging white paper. Currently, nearly 80 percent of seniors take at least one prescription medication, and one out of three take more than one as 60 percent of those over 65 will be managing multiple chronic diseases by 2030. Couple this with the fact that by 2060, the population of individuals over the age of 65 will double, and smart healthcare consumer packaged goods companies (CPGs) have an unprecedented prospect for growth.

 

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