Kezzler, a global provider of serialization technologies, has recorded over half a million consumer interactions during a 24-hour period. The achievement comes as the company announces that in 2019 over six billion products will carry unique Kezzler codes worldwide.
Kezzler’s technology is used to give every item a unique, secure and traceable identity. Its patented, scalable systems are deployed by global brands in multiple industries including pharmaceuticals, fast moving consumer goods, food and beverage, agriculture and luxury goods.
The codes can be applied to products for the purposes of brand protection, supply chain visibility, consumer engagement or a combination of all three. Brands that have deployed Kezzler’s systems to date range from Reckitt Benckiser and Pfizer Viagra in Asia to Mondelēz Toblerone in Europe and Honeywell in the USA.
Kezzler CTO Johan Borg commented, “We have recorded half a million end consumers interacting with our solutions every day, peaking above 1,800 API calls per minute or 100,000 per hour. These latest figures are further proof of the impact of our solutions and, critically, their ability to function well even when dealing with high volumes.”
“Interactions consist of consumers scanning a product with their phone in order to validate its authenticity, or to find out more information about a product and its contents. Depending on the project and the brand, scans can also offer more complex functionality, for example the ability to link a product to specific images and videos to be shared with friends and family, or provide a way for brands to have further dialogue with their customers, offer discounts and elevate the product experience.”
Kezzler codes can be embedded into QR codes, NFC or other labels and placed on the product. Brands can also opt to pre-serialize their products, for example through Kezzler’s joint offering with global packaging provider Amcor Group - MaXQ. With MaXQ a unique code is integrated into the product packaging that can simply be activated at a later stage via the cloud.
![“Another key [UDI] benefit, because we're calling that product by the same name across the healthcare supply chain… rich and robust data that we can access around supply consumption and utilization rates. One of the buzz terms we've heard during the COVID-19 crisis was what's my burn rate? How fast am I going through gowns, masks, gloves?” – Mike Schiller, Senior Director at AHRMM](https://img.healthcarepackaging.com/files/base/pmmi/all/image/2020/08/UDI.5f4d326e41d53.png?auto=format&fit=crop&h=146&w=340)
