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Kezzler Announces Six Billion Products with Unique Digital Identities in 2019

Kezzler’s campaign records half a million consumer interactions daily, peaking above 1,800 API calls per minute.

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Kezzler, a global provider of serialization technologies, has recorded over half a million consumer interactions during a 24-hour period. The achievement comes as the company announces that in 2019 over six billion products will carry unique Kezzler codes worldwide. 

Kezzler’s technology is used to give every item a unique, secure and traceable identity. Its patented, scalable systems are deployed by global brands in multiple industries including pharmaceuticals, fast moving consumer goods, food and beverage, agriculture and luxury goods.

The codes can be applied to products for the purposes of brand protection, supply chain visibility, consumer engagement or a combination of all three. Brands that have deployed Kezzler’s systems to date range from Reckitt Benckiser and Pfizer Viagra in Asia to Mondelēz Toblerone in Europe and Honeywell in the USA.

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