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A pharmaceutical bull runs among Brazil’s economic bears

Pharmaceutical/cosmetics sectors look to shine despite country’s economic turmoil. Could ‘nutricosmetics’ bring fresh hope?

Nearly one million demonstrators in Brazil protested a “sluggish economy, rising prices, and corruption—and to call for the impeachment of left-wing President Dilma Rousseff,” said a March 15, 2015 Reuters.com report.

In late February, meanwhile, investopedia.com’s “The Healthiest Emerging Markets in 2015” noted, “Brazil, like Russia, faces economic misfortune due to falling oil prices, and many economists expect increased inflation and zero growth in 2015.”

To be sure, both the Reuters and investopedia articles together paint a dour picture for the BRIC country this year. And yet, the pharmaceutical market will try to shine some light into that dark macroeconomic environment during FCE Pharma  May 12-14 in São Paulo, Brazil. The 20th edition of the event, which includes FCE Cosmetique, follows the 19th edition, which included 17,635 professionals.

Bullish on serialization, track and trace

Bologna, Italy-based packaging machinery supplier The Marchesini Group will exhibit at the show (shown in this story’s photo is the company’s PS 310 TT case packer, which will be on display at FCE Pharma). Through a press release, the company offered a much more optimistic look at the Brazilian market:

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Break out of the ordinary: see what’s new in life sciences packaging