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Implementing a brand protection program

David Howard (shown), director product protection global brand integrity at Johnson & Johnson, spoke about how to implement a brand-protection program. "The first step in any organization is to know thyself," Howard advised. "Where are your products made? How do you distribute? Where do you market? Are you local? Regional? Global? Who touches your products?" Without detailed answers to such questions, solutions being considered or the ones already being implemented may be misguided, Howard told the audience at the first Brand-Protection Packaging Forum.

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Break out of the ordinary: see what’s new in life sciences packaging
Researched List: Blister Machines for Life Sciences
Need a blister machine for life sciences packaging? Our curated list features companies serving pharmaceutical, medical device, nutraceutical, and cosmetic industries. Download to access company names, locations, machine specifications, descriptions, and more.
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Researched List: Blister Machines for Life Sciences