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Yves Veggie Cuisine’s brand refresh set to debut

Plant-based meals and snacks in new packaging and logo coming to Walmart, Whole Foods, and grocery store shelves.

Plant-based meals and snacks in new packaging and logo coming to Walmart, Whole Foods, and grocery store shelves.
Plant-based meals and snacks in new packaging and logo coming to Walmart, Whole Foods, and grocery store shelves.

Yves Veggie Cuisine, part of Hain Celestial Group, New Hyde Park, NY, creates plant-based snacks and meals for vegans and vegetarians. With more people recognizing the benefits of plant-based nutrition, demand grows for these healthy options.

In March, the company will debut a refreshed package design for its complete line of 20 refrigerated varieties at Walmart and Whole Foods, and on grocery store shelves nationwide. The fresh new look is attributable to branding and packaging design agency Interact.

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Break out of the ordinary: see what’s new in life sciences packaging
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Break out of the ordinary: see what’s new in life sciences packaging