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Dazzling liqueur carton shelf presence

Long-established winery and spirits distributor E & J Gallo, Modesto, CA, test-launched a new liqueur, Viniq®, in limited markets in May 2014.

Gallo
Gallo

When bottles are shaken, this fusion of premium vodka, Moscato wine, and natural fruit flavors visually sparkles. The product’s success has since warranted national distribution. Roll-out began in February 2015.

The vintner wanted unique display box packaging to reflect the shimmering properties of the bottled product. Gallo shopped around and decided to work with Pacific Southwest Container LLC and use Micro Glitter foil from the API Group, a leading manufacturer and distributor of foils, laminations, and holographic materials, to develop distinctive, high-shelf-impact corrugated cartons for the liqueur bottles. The B-flute corrugated cartons are lithographically printed with a four-color process and incorporate a non-skid UV gloss coating.

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