Pharmaceutical track-and-trace pilot program in Brazil

Pharmaceutical counterfeiting is a global challenge.

Pw 82372 Libbs Scanware

Late last year it was announced that Barra Funda, Brazil-based Libbs Farmacêutica Ltda., a maker of pharmaceuticals, biotechnology and biosimilar drugs, was involved in a project aimed at addressing aggregation and track-and-trace requirements posed by the Agência National de Vigilância Sanitária Agency (ANVISA).

Aimed at addressing pharmaceutical security in Brazil, ANVISA regulations require packaging units to be marked with a serial number, product registration identification, GTIN, lot number, date of production, expiry date as well as a DataMatrix code encoded with these details, providing a trail of the unit through the logistics chain, from a single box to a pallet, including the companies involved.

Meeting track-and-trace requirements pose a challenge, both technically and logistically. To help address those challenges, Libbs became involved in a pilot program with track-and-trace turnkey provider Rastreabilidade Brasil, and track-and-trace software supplier Atlantic Zeiser. Libbs has taken up this service for one of its packaging lines. In turn, RB engaged partners for the application at the packaging line and traceability, one of which is scanware electronic GmbH.

Recyclable pill bottles are gaining pharmacy ground
Aluminum and paper-based prescription bottles are moving from concept to commercial reality. Here's what pharmacy and packaging leaders need to know.
Read More
Recyclable pill bottles are gaining pharmacy ground
Fresh from the show floor: pharma packaging innovations for 2026
Serialization mandates. Containment demands. Sterile barrier requirements. Our editors found the pharma packaging innovations addressing your biggest challenges at PACK EXPO Las Vegas. Get your free curated report now.
GET YOUR COPY
Fresh from the show floor: pharma packaging innovations for 2026