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Artist-designed glass bottle elevates cachaça brand

Brazilian spirits company Yaguara partners with artist Brian Clarke and luxury glass packaging team to create a unique bottle with strong shelf presence.

Pw 58062 Yaguara Decorated Bottle

A striking new bottle for cachaça spirit maker Yaguara has debuted in Brazil resulting from a design partnership between U.K. artist Brian Clarke, the Owens-Illinois, Inc. Covet™ team, and Yaguara.

The new bottle creates a differentiated shelf presence to support Yaguara’s high-end positioning for its premium cachaça brand in the global market. Cachaça is a high-proof, cane-based spirit and the national spirit of Brazil. The bottle, which reflects Brian Clarke’s artistry, is made at O-I’s Soacha, Colombia, plant. Covet is O-I’s collection of luxury packaging products.

"O-I has been an integral partner in getting Cachaça Yaguara to market,” says Thyrso Camargo, co-founder of Yaguara. “Their commitment to breaking the boundaries in glass and bottle design has led to the fantastic product we have today. Consumers have responded very positively to the product at both the launch events in Fasano Rio, and Sao Paolo, Brazil.”

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