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Transparent box brings differentiation for LifeStyles

Ansell Healthcare introduces new THYN-brand condoms in a transparent APET box that reflects the product’s sheer nature.

THYN
THYN

Printed chipboard boxes represent the typical outer package for condoms. But Red Bank, NJ-based Ansell Healthcare Ltd., introduced its LifeStyles THYN condoms in May in what the company considers a state-of-the-art transparent box that allows consumers to see the foil pouch inside that carries the non-latex, polyisoprene condoms, said to be 21% thinner than standard latex LifeStyles condoms.

The recyclable amorphous polyethylene terephthalate (APET) box is supplied by Pharma Packaging Solutions, a division of Carton Service, Inc. Ansell reports that the supplier uses a unique four-color digital printing process to print the cartons, saying the process can print plastic and various paperboard at production speeds on stock as thick as 24-pt. The inner foil pouch is sourced from Thailand.

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