The package incorporates barriers for extended shelf stability, withstands the high temperature and pressure of the retort process, and appeals to pet owners. Thermoformed of a proprietary, clear, seven-layer polypropylene/ethylene vinyl alcohol coextrusion, the package has an inner seal to lock out air and other elements to protect nutrients. A full-body, heat-shrink sleeve label includes windows so consumers can view the product inside. A snap-on lid makes it easy for consumers to reseal and refrigerate any leftovers for future use.
The package is used for eight 10-oz varieties that sell for $1.59 each in about 50% of the U.S., primarily in the East, South, and Southwest. Shelf life is one year from the date of production. Once opened, product should be stored in the refrigerator for up to three days.
A PMMI press release noted that supplier/exhibitors contributing to the Beneful package include Alcoa Packaging (www.alcoa.com), Hans Rychiger AG (www.rychiger.com), Orics Industries, Inc. (www.orics.com), PDC Intl. (www.pdc-corp.com), and Printpack, Inc. (www.printpack.com). Nestlé did not comment on suppliers for proprietary reasons.
Pack Expo Selects was the newest addition to The Showcase of Packaging Innovations™, sponsored by The Dow Chemical Co. (www.dow.com).
