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Aluminum bottle reinforces diet aid uniqueness

Diet capsules move to an aluminum bottle to foil counterfeiters and employ two TE features to assure consumers.

Pw 11303 Trimspa

Trimspa is a leading diet aid and nutritional supplement product that has become well-known worldwide, thanks to its use of celebrity endorsers, like spokeswoman and model Anna Nicole Smith.

That same popularity has made the brand ripe for counterfeiting. So the company moved to an aluminum bottle to hold the product and make counterfeiting extremely difficult. Last fall, the Cedar Knolls, NJ-based company introduced the new aluminum bottle from CCL Container, the first container of its kind for products like the Trimspa capsules.

The new container is “in perfect alignment with what Trimspa is all about: cutting-edge science and cutting-edge packaging technology,” says Alex Goen, founder and chief executive officer of Trimspa. “It’s like a perfect marriage. The technology of the aluminum bottle clearly supports the Trimspa brand, message, company values, product uniqueness, and commitment to people and the environment.”

Although CCL Container has been producing aluminum bottles for several years, the Trimspa application presented a number of challenges. The supplement company absolutely required not just one, but two separate tamper-evidence features. It also developed graphics that were difficult to reproduce on an aluminum container.

Closure is unique

The 38-mm steel closure from Penn-Wheeling is also more unusual than the company’s stock continuous-threaded closure would indicate.

“Originally, we started with an aluminum CT closure,” says Bob Sterner of Penn-Wheeling. “But we switched to a steel CT closure for improved performance. However, to make it look like the bottle, we actually print it to look like aluminum and we deboss it as well.”

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