Nutraceuticals rise on consumer whims

Advances in the global nutraceuticals market are being driven by an established, growing middle class with disposable income to spend on filling nutritional gaps, according toA New Day Dawns for Nutraceuticals infographicreleased by PMMI, The Association for Packaging and Processing Technologies.

The infographic, and accompanyingNutraceuticals Market Assessment 2019report, shows how shifting consumer consumption habits are pushing the industry to reexamine packaging formats and consider innovations in the food, beverage and pharmaceutical sector. As the U.S. nutraceuticals market in 2018 reached $75.9 billion, consumers have begun demanding alternatives to consuming nutraceuticals in pill form, which is driving up the market share for functional foods and drinks.

These trends are emerging just as Healthcare Packaging EXPO co-located with PACK EXPO Las Vegas (Sept. 23-25, 2019, Las Vegas Convention Center) is getting ready to launch. Healthcare Packaging EXPO is the only pharma event with hundreds of pharmaceutical industry suppliers showcasing crossover solutions from related industries such as food and beverage.

This is critical for the nutraceutical market as many of the evolving trends, such as e-commerce, the growth in cannabidiol (CBD), the demand for personalization and the growth of sports and energy drinks, are steering manufacturers toward new packaging styles.

As this year’s most comprehensive packaging event on the continent, Healthcare Packaging EXPO and PACK EXPO Las Vegas, produced by PMMI, will bring together 2,000 exhibitors and 30,000 attendees in over 900,000 net square feet of exhibit space. The show will showcase solutions from more than 40 vertical markets and nearly 130 countries.

With free educational events such as the Innovation Stage and countless networking opportunities, Healthcare Packaging EXPO and PACK EXPO Las Vegas provide opportunities for nutraceuticals, pharmaceutical and medical device manufacturers to see machinery in action, talk with suppliers about the latest trends, learn about best practices and industry breakthroughs and share ideas with peers.

As the most comprehensive pharmaceutical show in North America, Healthcare Packaging EXPO offers a wide range of equipment and technology solutions for nutraceutical manufacturers. Together these events showcase an extensive collection of packaging and production solutions to help manufacturers improve operations and stay competitive.

Registration, which includes access to both Healthcare Packaging EXPO and PACK EXPO Las Vegas, is $30 through Aug. 30 after which the price increases to $100. For more information and to register online, visit packexpolasvegas.com and hcpelasvegas.com.