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Skin Care Products Led Personal Care Market in 2017 With More Than $16 Billion in Sales

Total personal care market was $92 billion US Dollars in 2017, according to a new white paper from PMMI.

Skin Care Products Led Personal Care Market in 2017 With More Than $16 Billion in Sales
Skin Care Products Led Personal Care Market in 2017 With More Than $16 Billion in Sales

The personal care market is led by skin care, due to an increase in demand for anti-acne products, body moisturizers & lotions, and anti-aging products.

Hair care and color cosmetics are the next biggest market segments. Cosmetics in the US is mainly dominated by mascara, nail polish, lipstick, and lip gloss.

The men’s grooming segment offers untapped potential, with greater awareness of grooming products available for men and an increasing interest among men in grooming, especially in professional spaces. There is also a wider range of options for hygiene in men. Men’s bath & shower products, deodorants, and skin and hair care are key growth areas.

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Break out of the ordinary: see what’s new in life sciences packaging