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Pharma Sector Bucks Trends with Packaging Design and Machinery

According to PMMI Business Intelligence, the pharmaceutical industry is breaking away from traditional growth patterns in two areas – package design and packaging machinery.

Pharma sector bucks trends with packaging design and machinery
Pharma sector bucks trends with packaging design and machinery

Functional Packaging

Unlike most other sectors, growth and development in the pharma industry is rarely driven by consumer demand, particularly in the area of packaging. Functionality has reigned over aesthetic appeal, with little packaging innovation.

This trend may be changing, as the growing influx of people aged 65 and older is expected to more than double from now through 2060 in the United States, increasing the need for easy-to-open packaging. The US population of nearly 100 million elderly will drive creative package design to balance the convenience needs of older or impaired consumers with product quality and tamper prevention.

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